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Sales and Marketing Strategy for Small Businesses
January 15, 2018
In an increasingly competitive market growing our business and reaching out to your target audience is tedious and terrifying. Sales and marketing strategy is about standing out and making your brand known and heard, showcasing how and why you're different. Some of the key steps involved in making your venture a success will be :
Start by doing rigorous research of the industry your are entering and its growth prospect for next five years. Document a list of all the minor and major objectives and your expectations out of the new venture. After having a clarity of vision set up a brilliant sales and marketing strategy to achieve the goals. The following points will discuss such strategies.
Affiliate Marketing : A way to sell products by hiring agencies or companies who market company's products for commission. For every lead or sale driven to your website you pay commission to the agency. The important thing is to find out the affiliate who will reach the untapped markets. Affiliates are an extension of your sales team and represent you brand online, hence choose your affiliates wisely. You can also join affiliate programs of companies whose products would interest your site visitors. With no upfront cost such affiliation can increase your sales. Some KPI's to measure the success of affiliate campaigns are (i) last click booking (ii) first click booking (iii) percentage of new sessions - found in Google analytics etc.
Local SEO : One fifth of desktop enquiries and more than half of mobile queries are local in nature. Few tips to perform better than local competitors in web searches are (i) Business name - a good name have the type of business and the area you trade in it. (ii) GMB ( Google My Business) - is a tool being used by many small businesses for local SEO. With GMB you can have a better control in a way your business is presented and listed in Google.
Content Marketing : To engage your customer and create a more valuable experience for them the content on your websites and other platforms has to be exceptionally well written. Content types that will empower your business are (i) Info graphics (ii) Knowledge based assessments (iii) Opinion / Personality based assessments (iv) Survey & Questionnaires (v) Interactive videos (vi) Calculators [if applicable to your business type] (vii) Contests.
Hiring a lead generation agency enable you to reap the benefits of an entire expert team and such a team can also handle most of the above mentioned tasks. Sale and Marketing strategies if outsourced to a lead generation agency can also lead to greater results.
BONUS Hiring a lead generation agency enable you to reap the benefits of an entire expert team and such a team can also handle most of the above mentioned tasks. Sale and Marketing strategies if outsourced to a lead generation agency can also lead to greater results.
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